ACME Offers "Action in Media Education" (AIME) Summer Institute

FOR IMMEDIATE RELEASE
MONDAY, FEBRUARY 19, 2007

ACME Offers “Action In Media Education” (AIME) Summer 2007 Institute!

AIME To Focus on Teaching Advanced, Action-Oriented Media Education for Interested Teachers and Citizens In Classrooms and Communities.

The Action Coalition for Media Education (ACME), now the continent’s fastest-growing independent national media education nonprofit, is offering a new “train-the-trainers” summer media education institute with optional college credit.

The AIME institute’s revolutionary week-long media education workshop will take place in Vermont’s beautiful Mad River Valley, June 18-22, 2007. It is open to a small group of teachers and citizens interested in a fun, hands-on, and relevant week-long immersion experience in media education, with an emphasis on combining advanced media education pedagogy with skills and exciting “new media” applications – blogging, podcasting, digital video production, and other participatory technologies.

“We live in a media culture that threatens our children and our fragile form of government,” observes ACME co-founder and co-president Bob McCannon. “Thankfully, research now shows that carefully planned media education can change attitudes and behaviors of students, parents, teachers, and citizens; it can do more than teach simple criticism of media messages. Most importantly, proper media education avoids the media literacy “rebound” effect that can produce the opposite of the desired attitudes and behaviors. Advanced media education teaches students to participate in their own media, media that help create a healthier, more democratic, humane, and participatory 21st century.”

The AIME institute will be taught by McCannon, former executive director of the New Mexico Media Literacy Project and a well-known media education speaker, author, and teacher; Dr. Rob Williams, ACME co-founder and media educator; education technology specialist Kay Marcelle; and guest technology experts Sheryl Rivera and Adam Kenner.

AIME will make use of a state-of-the-art computer lab and independent multimedia resources in Mad River Valley.

To register for the summer 2007 AIME Institute, visit www.lapdavt.org.

For questions or inquiries, please contact ACME co-president Dr. Rob Williams at # 802.279.3364 / robw@acmecoalition.org.