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Campaign For A Commercial Free Childhood
Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the NonProfit Center in Boston.
Updated: 30 weeks 3 days ago
Facebook Tries to Woo Marketers
Despite its surging Internet audience, Facebook Inc. has yet to prove it can wring steady revenue out of advertisers. Now its trying a new tactic to woo Madison Avenue.
Mickey Mouse Goes Bollywood
As Part of Broad Push, Disney Brings Characters to Delhi and Mumbai for Sold-out Live Shows
BK Push Takes 'Simpsons' Far From Springfield
Fox's unsinkable series to be served up in 58-country promotion
Ordering Pizza Hut From Your Facebook Page? It's on the Way
Fast-Food Chains Experiment With Takeout/Delivery Services Via Social Networks and IPhone Applications
New Ads Pop Up In Video Blank Spaces
Now technology startup Keystream is introducing a video ad alternative that it believes will prove superior to pre-rolls and overlay ads placed at the bottom of the screen.
Obama Promises Change; Is It Bad for Marketers?
The election of President Barack Obama will bring with it a Democrat-controlled Congress and a revised set of priorities for the various federal agencies that regulate media and advertising.
Disney XD Aims To Be Where The Boys Are
Jim Hill talks about the rebranded version of Toon Disney which will be debuting in February of 2009. Which seeks to become the cable channel of choice for boys 6-to-14
Disney, by Design
Welcome to Disney, the lifestyle brand.
This Holiday Season, Retailers Better Be Wary Of The Surly Shopper
The Campaign for a Commercial-Free Childhood is calling for a different sort of acknowledgment of economic realities with a new appeal urging the largest toy manufacturers to declare a moratorium on advertising to children this holiday season. Instead, the group is encouraging toy makers to advertise their products during adult programs and pitch their benefits to parents.
Saks Sacks 98 Libby Lu's
Saks will close by May its 78 tween stores and 20 shops called Club Libby Lu, a concept that founder Mary Drolet started in Chicago eight years ago.
Targeted Marketing Gets Intelligent
Advertisers ride a brain wave called neuromarketing. But is it for real?
Video Games Sales To Top CDs and DVDs
Video games are predicted to become the UK's most popular form of entertainment this year, it was reported today.
Like a Billboard, but, Oh, So Sleek
While electronic ad displays have been placed in other shopping centers and are widely installed in airports and urban transport systems, Westfield London is one of the first developments with such a large concentration of digital billboards; nondigital advertising has been banished from the site.
Disney Looks to Popular Brands for Holiday Toys
Walt Disney Co is betting that toys inspired by hit franchises like "Hannah Montana" and "High School Musical" or linked to the Internet will drive cash-strapped parents to its brands during the crucial holiday season.
TSA Allows Ads In Bins Across U.S.
Airline passengers could start seeing more ads in an unusual place: the bottoms of the plastic bins that hold their shoes, cellphones and jackets at checkpoints.
Children TV Food Ad Restrictions Not Working, UK Consumer Body Claims
A consumer watchdog in the UK, Which?, has said that the rules, which aim to curb advertising foods assessed as high in fat, salt and sugar to children, are not working.
Study Links Violent Video Games, Hostility
Children and teenagers who play violent video games show increased physical aggression months afterward, according to new research that adds another layer of evidence to the continuing debate over the video-game habits of the youngest generation.
Ad-On: Uptick In Young Demos Watching TV Spots
Do you believe that young TV viewers are fast-forwarding through commercials? The short answer is: not always.
Teen Pregnancies Tied To Tastes For Sexy TV Shows
Groundbreaking research suggests that pregnancy rates are much higher among teens who watch a lot of TV with sexual dialogue and behavior than among those who have tamer viewing tastes.
Advertisers Up The Ante As Products Become TV Plots
Products no longer simply appear in shows they're becoming important parts of the plot, too.
