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Campaign For A Commercial Free Childhood
Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the NonProfit Center in Boston.
Updated: 30 weeks 3 days ago
The Business of Avatars
Avatars are cropping up with increasing frequency in games, virtual worlds, social networks and other areas of the Web as businesses experiment with them as a tool to drive sales.
Disney Gurus Mix Movies, Electronics to Create New Toys
Disney's toy gurus are trying to toss some serious pixie dust in the face of the economic meltdown. Even before the current crisis, the $22 billion toy industry had been flat for years. To pump some oxygen into the market, the Mouse House is trying to magically erase the already fuzzy lines between toys and tech products.
Hanging Out at a Mall for the Holidays
Though many retailers are closing and cutting back, Teen Vogue is taking its franchise to the mall.
McDonalds Pitches Madagascar 2; Replaces Im Lovin it Packaging
McDonalds plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie Madagascar: Escape 2 Africa.
Cometh the Penguin (to a box store near you)
Walt Disney Co. has licensed a toy line based on its popular virtual world for kids -- just in time for the holidays.
Kiwibox, Burst Media Launch Teen Network
Teen social network Kiwibox and ad network Burst Media have banded together to launch the Kiwibox Teen Network, an online ad network designed for interactive marketers who want to reach teens.
Kids Turn Chick-fil-A Premiums into a Space Station
Chick-fil-A has partnered with the Kennedy Space Center Visitor Complex for the first time to create four different Kids Meal premiums, that when put together create a space station.
Activist Group Urges Toy Makers To Address Parents
Even as retailers and manufacturers start their holiday promotions early--because of a late Thanksgiving and continued economic worries--to try to shore up holiday sales, the Campaign for a Commercial-Free Childhood is urging some temperance when it comes to advertising.
Sexy Halloween Costumes . . . For Little Girls?
Titillating outfits marketed to kids are a reflection of an increasingly sexualized childhood, says author and professor Diane Levin. For little boys, it's the macho look. What's a parent to do?
Tinker Bell Appears In 'Pixie Hollow' In Act Of Marketing Magic
Tinker Bell, the cute fairy who has long played second fiddle to Peter Pan, makes her grand entrance in The Walt Disney Co.'s virtual world of Pixie Hollow on Friday.
Junk Food Advertisement Bans
The Australian Food and Grocery Council will today announce a code to ensure that its members advertise only healthy food when the target audience is mainly children aged under 12.
Study: Coke Is Most Talked About Brand in America
According to a new study released by the Keller Fay Group, Coca-Cola is currently the most talked about brand in America.
American Eagle 'Down-Sizing' Into Kidswear
A core team of 22 people at American Eagle Outfitters Inc. found that out as they spent a year studying the children's clothing market.
Kids Growing Up Too Fast, Author Says
Seven-year-olds are calling each other sluts and they dont know what it means, and this is rural New Hampshire, said Diane Levin, a professor of education at Wheelock College in Boston, author, and frequent guest on national television programs about childrens issues.
NeoEdge Networks Introduces Way to Splice Ads Into The Middle of the Action
Most casual game ads are predictable. They run a 30-second video in between levels in a game, or roll the video after youve finished. But NeoEdge Networks has introduced a way to make those the placement of ads much more flexible and possibly quite annoying to gamers.
WWE Launches Kids Site
New website, wwekids.com, part of larger strategy to reach younger viewers.
Kids' Cereals Saltier, Report Says
Cereal makers that reduce the amount of sugar in kids' cereals tend to ratchet up the salt content to improve flavor, says a report expected to be released Tuesday by Consumers International.
Marketers Say They Win With In-Game Ads
"Today, the average budgets for placing ads in PlayStation 3 video games vary between $150,000/$200,000 and $400,000/$500,000 per campaign, capping out at about $1 million," said IGA CEO and cofounder Justin Townsend.
Titan To Fit US Buses With Digital Ad Screens
Titan Worldwide has agreed the largest deployment of digital screens on buses to date, covering 300 vehicles across New York and Chicago, with UK-based company LiteLogic providing the technology in a £2.8m deal.
Class, Pay Attention To This Message From Our Sponsor
The growing emphasis on corporate social responsibility and the ubiquity of advertising have combined to make branded educational content more appealing and prevalent.
