In Loving Memory

It is with great sorrow and regret that we mourn the sudden and unexpected passing of our founder, mentor, and friend, Robert Louis McCannon.

First and foremost, Bob was a loving and dedicated husband to his wife, Shariesse, and a proud and devoted father and grandfather. Bob's commitment and inspiration as an educator will be sorely missed. His tireless work in media literacy and activism will live on in the hearts, minds, and good work of thousands of students and colleagues for generations to come.

The exponential reach of Bob's revolutionary approach to media education changed the thinking of professionals and practitioners in all walks of life and spread a message of understanding in the service of health, democracy, citizenship, and humanity.

The ACME community offers our most sincere and heartfelt condolences to Bob's family and shares the tremendous loss of this loving, warm, funny, gracious, compassionate, caring, larger-than-life, and most importantly, decent man.

Yours in sadness,

The ACME Board

Adam Kenner
Amanda Schaffer
Ben Boyington
Elisabeth Gleckler
Henry Kroll
Jacques Brodeur
Sara Voorhees
Sheryl Baker

Children, Adolescents and the Media, 3rd Edition - check out ACME President Bob McCannon's latest review of media literacy/education studies. Bob's comprehensive chapter is 50 pages with 200+ references. Children, Adolescents and the Media is a college text covering all aspects of media's impact on youth. The graphic below contains a more complete description.

Teaching Media Education/Literacy:

Curricula, Skills and Issues

Brookline, MA - Thursday, March 21, 2013

ACME Boston Agenda 2013
Download the Trainer Bios

In Association with the Campaign for a Commercial-Free Childhood Conference, and Media Power Youth, the Action Coalition for Media Education (ACME) is offering an advanced training in Boston on Thursday, March 21, 2013.

This full day training, held at Wheelock College in Boston, features Bob McCannon, Adam Kenner, Sheryl Baker, Ben Boyington, and Media Power Youth's Rona Zlokower & Sarah Shanahan. It emphasizes curricular techniques that will benefit teachers, parents, caregivers, health workers, and others concerned with reversing the effects of our children's media culture.

Attendees will receive morning beverages, lunch, and the latest version of Bob McCannon's award-winning data DVD which features more than a hundred new examples and new sections on teaching younger learners as well as addressing the media's glorification of the gun as a solution to problems.

Other sessions include Technology in Media Education, Teaching HS/MS Students, Media Power Youth's highly evaluated curricula, The ME/ML Research--Tips and Techniques for teaching ME/ML, and Evaluating/Avoiding the Dangers of Social Media. It culminates with the opening event of the CCFC conference thursday night with Lenore Skenazy, author of Free Range Kids (and star of the show, America's Worst Mom), a hilarious and valuable keynote which will be free to ACME attendees.



For more information and/or to register, email Bob McCannon at bmccannon@comcast.net or call him at 505.839.9702.

ACME National Conference, April, 2011

ACME Boston Conference Overview
ACME Boston Conference Session Descriptions
ACME Boston Conference Registration
Download the Full Conference Program

ACME's next national conference will be held at the Boston Park Plaza Hotel, April 7, 2011. It has already attracted nationally known media experts, including Jean Kilbourne and Susan Linn. The culmination of the conference will be an evening gathering in which noted author, scholar and reformer Bob McChesney will present solutions to our most pressing media challenges. This conference will consist of five tracks, or five mini-conferences. It will take place the day before Free Press' National Conference for Media Reform.

ACME's Mission

We live in the most heavily mediated society in world history. Powerful media tools—print, radio, television, the Internet—can bring a rich diversity of information into every home and school. Yet just a few multinational corporations (Big Media) own much of the media that shape our 21st century culture. Independently-funded media literacy education plays a crucial role in challenging Big Media's monopoly over our culture, helping to move the world to a more just, democratic and sustainable future.

Free of any funding from Big Media, ACME is an emerging global coalition run by and for media educators, a network that champions a three-part mission:

1. Teaching media education knowledge and skills - through keynotes, workshops, trainings, and institutes - to children and adults so that they can become more critical media consumers and more active participants in our democracy;

2. Supporting media reform - No matter what one's cause, media reform is crucial for the success of that cause, and since only those who are media-educated support media reform, media education must be a top priority for all citizens and activists;

3. Democratizing our media system through education and activism.


Download this one page PDF (pictured below) capturing ACME's work, vision, and mission. Learn how you can join ACME and support ACME's work today!

Free ACME Teaching Resource

Tackling The Beer Barons

Lesson Plan
(PDF) / Student Log (PDF)

Goal: An investigative, goal-oriented, lesson to stimulate critical thinking about the single most watched television show, the Super Bowl, and its most common ads--beer commercials--and their impact on youth.

Rationale: If students don’t receive this information, children know less about one of the most powerful media--TV ads and sports broadcasting. Then, the alcohol companies can continue their powerful influence upon the socialization of our kids.

Find More ACME Free Teaching Resources