Questioning Media: 10 Basic Media Education Principles
Questioning Media: Ten Basic Principles of Media Literacy Education (PDF version)
1. MEDIUM
A form of communication – i.e. television, a video game, or a magazine article – that transmits messages, tells stories, structures learning, and constructs a “reality” about the world.
2. MEDIA LITERACY
An educational approach that seeks to give media users greater FREEDOM and CHOICE by teaching them how to access, analyze, evaluate and produce media. ACME- style media literacy education emphasizes: knowledge, skills, and activism!
3. “REALITY” CONSTRUCTION/TRADE-OFFS
Media construct our culture and involve trade-offs (goods and bads). Consuming media always involves choices that enhance or degrade our lives. We should ask ourselves, "What are the trade-offs of this media experience?"
ASK: Who produced this media? What kind of reality does this media create? How accurate is this “reality”? What stories are
NOT being told and why?
4. PRODUCTION TECHNIQUES
Media use identifiable production techniques. Advertisers, the public relations industry, and other powerful media makers spend massive amounts of time, energy, and money carefully creating media to influence the ways we think, behave, and buy. "Deconstructing" or analyzing production techniques – camera angles, lighting, editing, sound effects, colors, font styles, symbols, etc. - can build awareness, leading to more careful and "literate" consumption of media.
ASK: What kinds of production techniques does this media use?
5. VALUE MESSAGES
Media contain ideological and value messages. Some value messages are intended, while others are unintended. Messages can be positive or negative, and messages target specific groups.
ASK: What kinds of value messages does this media promote?
6. COMMERCIAL MOTIVES
Media are business and commercial interests. Most media are produced within the commercial industry – researching questions of ownership, production, and distribution is vital to fully understanding media’s influence.
ASK: What are the commercial motives behind this media? Who or what paid for this media and why? Who or what owns this media product?
7. INDIVIDUAL MEANINGS
Individuals construct their own meanings from media. If parents, teachers, students and citizens are to learn about media, let’s honor, discuss and debate each other’s meanings.
ASK: What meanings do YOU find in reflecting about this media? What differing meanings might other individuals or groups find?
8. EMOTIONAL TRANSFER
Commercials and other multi-media experiences operate primarily at an emotional level and are usually designed to transfer the emotion from one symbol or lifestyle onto another (usually a product or behavior).
ASK: What emotions does this media tap? What might we consider if we think more deeply about this media?
9. PACING
Media Pacing: TV runs at 30 frames per second (movies at 24). The conscious mind can process about 8 frames per second; hence television and movies tend to keep us from conscious analysis and reflection about individual messages and larger industry contexts.
ASK: What do you observe about this media upon reflection? (After showing media multiple times, slowing media down, or stopping media regularly for discussion).
10. SYMBOLIC RHETORIC
Techniques of Persuasion: Symbols, flattery, repetition, fear, humor, powerful words and sexual images are especially common and effective techniques of media persuasion.
ASK: What persuasive techniques is this media using?

![View your cart items []](/sites/default/modules/ecommerce/cart/images/cart_empty.png)






What are the commercial motives behind this media? Who or what paid for this media and why? Who or what owns this media product?
apostille
I think that the persuasive techniques of this media is a call for the patriotic and national proud don't you think that?
coches de segunda mano | blog de coches
salam dari seorang gubenur riau bernama rusli zainal sang visioner ini adallah semua artikel tentang rusli zainal sang visioner itu..rusli zainal adalah seorang gubenur pekan baru yang membangun provinsi riau.
belajar seo | belajar seo | belajar seo |
salam dari seorang rusli zainal dimana beliau
Rusli zainal sang visioner | wisata seo sadau belajar seo |bisnis online|belajar seo|rusli zainal|belajar seo|rusli zainal sang visioner
salam hangat dari gubenur riau rusli zainal.
These 10 Media Principals are helpful and highlights basic facts about Media. I will share this page with others as well because everyone needs to be educated about Media and canyon gate country club real estate it's pros & cons.
without the medium of Communication we can never be updated to what's happening.,
television. its the source of News Internet is the most updated Media.
http://thestockblog.net
Fantastic post. Bookmarked this site and emailed it to a few friends, your post was that great, keep it up.
Useful information for users of drupal.
Drupal very informative site i found many things
Thank you very much for this information.
I like this site
Good post thanks for sharing.
Descargas Descargas, Baixar Download Baixar Download,
Telecharger download Telecharger download, Free Download Free Download,
Free Driver Downloads Free Driver Downloads, Neu Download Neu Download,
Software Gratis Software Gratis, yeni programlar yeni programlar,
canli tv canli tv, isim anlamlari isim anlamlari,
sarki sozleri sarki sozleri, yemek tarifleri yemek tarifleri,
magazin magazin, ruya tabirleri ruya tabirleri,
fikra fikra, yeni oyunlar yeni oyunlar,
video izle video izle,
I learned a lot from this article .thanks for sharing your views..
free laptop computers
free groceries gift card
Quite informative article...Thanks!
http://pajama--bottoms.com/
Media literacy is the ability to access, analyze, critically evaluate, and produce communication in a variety of forms. At Project Look Sharp we define "media" very broadly to incllude books, newspapers, magazines, radio television, movies, videos, billboards, recorded music, video games, and the Internet.
PDF Printer
Not sure about what you post here. But, it's still informative. Thanks.
Rusli Zainal Sang Visioner akan menjadi postingan yang cukup ramai di blogospehere dalam tiga bulan mendatang ini diakibatkan adanya kontes SEO Rusli Zainal Sang visioner yang diselenggarakan SEO Bertuah, yang sedang mempertandingkan kata kunci
Rusli Zainal Sang Visioner
yang dimulai dari tanggal 12 Juni sampai dengan 12 September 2009.
Setelah melakukan persiapan selama dua minggu, sekarang saya bisa umumkan diadakannya kontes SEO
Stop Dreaming Start Action
dari JokoSusilo.com dengan hadiah total Rp 25.000.000,- juta. Mungkin ini adalah kontes seo Stop Dreaming Start Action dengan hadiah terbesar yang pernah diadakan di Indonesia.
Thanks for the article. 10 Basic Principals are good. I think Media persons has a lot of responsibility on their shoulders. They are now influencing a lot of our young generation, so if they provide them with the truth, that would be good for them instead of seeking profits henderson nv real estate for themselves.
Media has a constructive role to play for the society. Today News Channels and even some Newspapers are mouthpiece of some social issues, which helps us to estimate the realities of lives. Media has played an important role in order to focus on the social issues in almost every era. It is the fact that in most of the eras, media were not being given free and fair chances to explore the issues of society more openly than it is being given now; but we can't deny this fact that the issues were always raised in order to provide justice to the people. Pakistani Media has expanded it's chain during this era, and many cases and issues were brought under one umbrella, which showcase us that even today, we are bounded in the barriers of loads of problems and issues, which is to be sought out. Now, the time has arrived, when we need to re-think about our attitudes towards society.
wholesale Lingerie l Sexy Lingerie
Media education is a serious and significant endeavor. At stake is the empowerment of majorities and the strengthening of society's democratic structures.
Raleigh SEO
We work in partnership with the family to further the foundation of who the child is becoming. We ask families to share with us the expectations they have for their children. We listen to the parents in order to better get to know the children and to hear the dreams they have for them.
Pottery Barn Outlet
I used to made Essay Writing about this topic.
Hey man freedom of speech is one of the most basic thing. Nobody can establish anything without ensuring this.
_____________________________________________________________________
Jhon from Michigan Wedding DJ and House cleaning Livonia
Apathetic students, illiterate graduates, incompetent teaching, impersonal campuses -- so rolls the drumfire of criticism of higher education. More than two years of reports have spelled out the problems. States have been quick to respond by holding out carrots and beating with sticks.
regards link building services
When you're looking for a job, which needs more distractions? You've already got your hands full, and the last thing you want is worry about how to pay for the hunt. Spring is the time for a job hunt. That is when a lot of people are hiring, and it is also the time for students on spring break to begin the job hunt for employment over their summer vacation. Unemployment during any season isn't pleasant, but you don't want to have to need an instant payday loan for summer activities like rafting or camping. As with any job hunt, it's important to start sooner rather than later to secure employment and start earning an income. The best kind of debt relief is to make more money, which is something that can be aided if you have a successful job hunt.
The best media which provides info is Internet and T.V.Most media are produced within the commercial industry – researching questions of ownership, production, and distribution is vital to fully understanding media’s influence.Custom Essay
Great points , these are basic fundamental principles and you have very well described them .
fetal monitor
When you experience business growth, is it better to stay in a home office, or move out? We regularly receive enquiries requesting statistical data on housing topics. At the root of the financial crisis, problems with American bank regulation and the American housing market. Housing prices nationwide continue to plummet in the latest numbers. The numbers out this week show a housing market going to hell in a hand basket if we’re not already there. Prices plunging at historic rates, home sales dropping all over. Indianapolis is among the top of the most affordable cities to live in and it has occupied the top spot for several years. The average price for a home barely cracks $100,000, which is a price that the average family can afford without worrying about taking out payday loans. The worst city on the list was New York, followed by San Francisco. The calculation used the average family income (about $60,000 in Indianapolis) and the average cost of a home by area. Then those that were the most affordable topped the list. It may be worth getting Installment Loans to move there.
This is really interesting article thanks for sharing this site with me. buy research writing | buy essay | buy dissertation | buy thesis | buy assignment | buy coursework | buy term paper | buy research paper
what is a better medium? television, a video game, or a magazine article – that transmits messages, tells stories, structures learning, and constructs a “reality” about the world.
Michael Phelps
Essay Help
The best medium is TV and internet.
telefon mit webcams
what about freedom of speech ? do you think it should be included in the principles ?
Regards
Custom thesis
Internet already includes TV, radio and it allows to video chat like in a new generation cell phones, so it includes all media.
cams chat
classroom/school characteristics: small class size (avg. 9:1 ratio), so no place to hide; zero tolerance for skipping class; system in place for workload management; high expectations, high parental involvement, high tuition. Almost all the administrators also serve as teachers.
buy coursework