Free ACME Teaching Resource

Tackling the Beer Barons

Lesson Plan (PDF)
Student Log (PDF)

Goal: An investigative, goal-oriented, lesson to stimulate critical thinking about the single most watched television show, the Super Bowl, and its most common ads--beer commercials--and their impact on youth.

“Challenging Big Media News And Censorship”
ACME Activities Guide (Word Document)

12 Ways To Use Project Censored 2005 In Your Classroom!

Order Project Censored 2005 at projectcensored.org

Food For Thought: Challenging Big Food/Media’s Monopoly Over Our Media Culture (PDF Version)

Uncovered: The Whole Truth about the Iraq War

Part 1 and Part 2 (PDF)

High School/College Study Guide
Written by ACME Board President, Rob Williams

Order VHS or DVD ($4.00 each)

Download FREE transcript (PDF)

Questioning Media: Ten Basic Principles of Media Literacy Education (PDF version)

Developing A Media Education Language:
From Persuasive Techniques to Analytical Tools (PDF version)

Raising Media Savvy Kids:
Nine Suggestions for Parents, Teachers, and Caregivers (PDF version)

Download the PDF version of ACME's Working Multimedia Essential Resources Guide below.

MEDIA ECONOMY AND ECOLOGY

Ad Age - Data Place
http://www.adage.com/datacenter.cms
This site provides information about the 100 businesses spending the most on advertising, the top 200 brands, newspaper and magazine circulation ratings, and more.

The Ad and the Ego