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Summit 2006
Tackling The Beer Barons
Tackling the Beer Barons
Lesson Plan (PDF)
Student Log (PDF)
Goal: An investigative, goal-oriented, lesson to stimulate critical thinking about the single most watched television show, the Super Bowl, and its most common ads--beer commercials--and their impact on youth.
Rationale: If students don’t receive this information, children know less about one of the most powerful media--TV ads and sports broadcasting. Then, the alcohol companies can continue their powerful influence upon the socialization of our kids.