![[]](/sites/default/modules/ecommerce/cart/images/cart_empty.png "View your cart items"){kind=spacer}
Campaign For A Commercial Free Childhood
Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the NonProfit Center in Boston.
Updated: 48 min 31 sec ago
Legislation Would Turn New Jersey School Buses into Billboards
State legislators have introduced at least three bills since January that would allow school districts to raise money by selling ads on the sides of the buses they rent or own.
Experiential Marketing Focuses on Malls, Paramount Gets Dogged
Advertisers are looking to malls more and more as venues for experiential marketing, hoping to immerse consumers in spaces where they are physically surrounded by brand messages.
Mountain Dew Sets Sights on Video-Game Market
Collaboration with Spike TV Will Spotlight Trials and Tribulations of Independent Gamers
Study: Skinny Women Better for Bottom Line
Researchers Find Thin Models Make Viewers Like Brands More, but Themselves Less
Harry Potter and the Pint of Liquid Courage
As Harry Potter fans crowd movie theaters to catch the latest installment in the blockbuster series, parents may be surprised by the starring role given to alcohol. In scene after scene, the young wizards and their adult professors are seen sipping, gulping and pouring various forms of alcohol to calm their nerves, fortify their courage or comfort their sorrows.
Hitmakers and Fundraisers: School Book Fairs
As the school budgets are tightened up, the parents the PTA are looking for different ways to fund-raise, Brown says. Luckily, people save their discretionary income for their children.
Montgomery County Schools Discontinue BusRadio Service
Montgomery County school officials said today they have decided to end a trial run of BusRadio, a private broadcast service that provides programmed music and ads to students on their school buses.
School Bus Radio Service No Music to Some Parents' Ears
Montgomery County parents and national children's advocacy groups are questioning the school system's experiment with BusRadio, a private network that broadcasts sanitized music and ads to a captive audience of student passengers.
Nielsen: Text Message Marketing to Increase
Nearly 60% of U.S. mobile subscribers use text-messaging on a regular basis, with 16% recalling some form of advertising while texting, according to new research by Nielsen Mobile. Given the growing popularity of text messaging, Nielsen says cell users can expect to see more short-code marketing.
Storefronts in Virtual Worlds Bringing in Real Money
So far, the deepening recession has not slowed sales of virtual goods, which executives attribute to people spending more time at home.
WONKA Brands Dropped From Kids Shows
Move is part of the Better Business Bureaus Children's Food and Beverage Advertising Initiative
Kids of All Ages Targeted Next in Soft Drink Shift
According to the British Soft Drinks Association (BSDA), the study, which was conducted by independent analyst TNS, sought to ascertain the manner in which UK children between 0 and 16 years of age consume drinks.
Disney Takes Web Surfers to the Lab to See Which Ads Work
Like other television companies, Disney Media Networks which includes ABC, ESPN, ABC Family and Disney XD has long conducted intense consumer research about its programming. But now, as the Web and DVRs uproot the way people consume television, and thus rip apart the industrys business model, the unit is adding advertiser research as a fresh focus of intense inquiry.
Retailers Lure Parents of Powerful Tweens
Retailers struggling to attract shoppers wherever they can find them are discovering the best way to a young girl's purse is through her parents.
Bubble Babies
The Kiddie-Safety Industrial Complex wants me to danger-proof my house, yard, and car to within an inch of my child's life. Why I'm not buying what they're selling.
Game Ad Ban Challenged
Suit targets policy vs. promotion of violent titles.
Back-to-school pitches go social with Facebook, Twitter
In just one year, social media has become ubiquitous in every serious back-to-school marketing program, says digital marketing guru Chad Stoller.
Coca-Cola Testing Interactive Vending Machines
Shoppers will come upon the units in high traffic locations and can use the large format touch screen displays to interact with and buy Coca-Cola products.
Advertisers Brace for Online Viral Marketing Curbs
Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon.
Ask Seventeen a Question, Get Answer From Expert or Advertiser
Using technology from Answerology, which Hearst Magazines Digital Media bought in March 2008, the website for Seventeen magazine has recently added an area called "Get Advice!" and the CosmoGirl site has introduced "Ask It."
