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Campaign For A Commercial Free Childhood
Campaign For A Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. We support the rights of children to grow up and the rights of parents to raise them without being undermined by rampant commercialism. CCFC is headquartered at the NonProfit Center in Boston.
Updated: 1 hour 41 min ago
A Source of Solace, Not Ad Revenue
When children and families spend time with nature, they shouldn't be forced to look at ads. That's one reason why a Florida proposal to plaster public parks with ads is a bad and sad idea. Read more about it in this Miami Herald article, featuring CCFC Director Dr. Susan Linn.
Don't Touch That Disney Channel--and Many Other Things, in Blogger Experiment
The St. Petersburg Times spotlights Lisa The Corporate Babysitter Rays familys experiment to have a Disney-free year, an effort in part inspired by Disney's actions against CCFC in the wake of the Baby Einstein refunds.
Kids in Their Sights
Canadas Financial Post gives an in-depth account of the global political struggle to limit junk food ads aimed at kids in an effort to curb childhood obesity.
Dethroning the Disney Princesses
In the CCFC Blog: Susan Linn says its time to Dethrone the Disney Princesses. What parents can do to resist Disney's relentless marketing of gender stereotypes, materialistic values, and commercialized play.
Digital Diversions Leave Teens, Parents Sleep Deprived
Study shows that 80% of adolescents dont get enough sleep, even though 90% of parents think they do. The study finds that "digital diversions," like cell phones and computers, are major factors.
Want Your Kid to Get Ahead? Learn From the Gorillas
Free-Range Kids founder Lenore Skenazy, drawing from Susan Linns The Case for Make Believe, playfully describes the primal importance of childrens creative play for healthy and happy development.
Princess Culture Turning Girls Into Overspending Narcissists
A commercial culture that tells girls they be Disney princesses by purchasing products gives way to narcissistic adults and loads of credit card debt, say researchers.
90% of "Tweens" Play Online Games, Deemed "Sweet Spot" for Advertisers
New market research finds 93% of tween boys and 91% of tween girls play online games and calls the 8-11 year old children a Sweet Spot for marketers. The research also finds that social networking sites are increasingly popular with youngsters, with boys 8-11 and girls 12-15 reporting Facebook as their favorite site.
Fashion: School Shoppers Giving a Lesson in Individualism
Marketers target children will back-to-school marketing ploys that tout individualism and expression.
Aisle by Aisle, an App That Pushes Bargains
Ad creep: New phone app lets marketers follow customers all around stores--even into dressing rooms--to get them to buy.
False Connections
This marketing trade publication observes that with childrens increasing use of technology and social media to connect, children long for real connections, like those created through time spent with friends, family, and teachers. The Media Post article urges marketers to take advantage of this void children feel by inserting their brands.
Mattel's Monster High: Twilight Meets Britney Spears
Summarized as "Twilight meets Britney Spears," Mattel's new Monster High franchise targeted at girls debuts.
Superheroes 'Poor Role Models for Boys'
The BBC reviews Professor Sharon Lambs study, which finds that Modern-day superheroes marketed to children promote a macho, violent stereotype for young boys.
Tween Beat (Fashion)
New York Times magazine navigates the terrain of risqué tween fashion with new brands like Madonna and 13-year-old daughter Lourdes new Material Girl clothing line. Sexualized with offerings like zebra-print leggings and black body suits, even Madonna admits that the style that inspires the brand is completely inappropriate for school.
Will Schools Follow New PepsiCo Beverage Guidelines Even If Students Want Mountain Dew?
Michele Simon in the CCFC blog: Does PepsiCo's pledge to stop selling full-sugar drinks in schools and its new 5-yr school contract add up?
Suit Alleges Disney, Other Top Sites Spied on Users
A lawsuit filed in federal court last week alleges that a group of well-known Web sites, including those owned by Disney, broke the law by secretly tracking the Web movements of their users, including children.
Thinking About Allowing Advertising in Your School? Do Your Homework
In the CCFC blog: Josh Golin does his homework on companies promising to deliver a captive student audience to advertisers and hands them a well-deserved failing grade.
S.F. Proposal: Healthier Kids Meals or No Toys
San Francisco follows Santa Clara County and proposes ban on junk food toys.
Girls at Comic-Con Find Marketers Ready for Them
Toy makers used this years Comic-Con to show off their new brands targeted at girls, including Hasbros soon-to-be-reborn Strawberry Shortcake and Mattels Monster High, a brand based on sexualized characters.
Children Think Hopscotch is a Drink
Study shows that high-tech gadgets are over-taking more traditional children's pastimes.
